How Google AI Overviews Are Changing Website Traffic
Google’s new AI Overviews are stealing website traffic. Learn why it’s happening, how search behavior is changing, and what smart strategies you can use to adapt, recover, and grow.
AI
Google’s new AI Overviews are stealing website traffic. Learn why it’s happening, how search behavior is changing, and what smart strategies you can use to adapt, recover, and grow.
Local Real Estate Business (USA, San Diego)
Bring more organic visitors and convert them into real estate leads
➝ Fixed slow site speed, mobile issues, and crawl errors through a full technical SEO audit
➝ Added location-rich schema markup to improve local visibility in Google
➝ Focused on long-tail keywords related to home buying, selling, and property listings
➝ Published hyper-local content like neighborhood guides and market trend updates
➝ Improved internal linking for better page navigation and SEO signals
➝ Built backlinks from niche real estate blogs and local news websites
➝ Monitored user behavior and conversions using GA4 (Google Analytics 4)
➝ Tracked keyword performance and search visibility using Google Search Console
➝ SEO campaign started in March 2024
➝ Reached 68.8K total clicks and 1.27 million impressions in 16 months
➝ CTR improved to 5.4%, and average position reached 12.4
➝ Steady traffic growth started after mid-2024
➝ Strong upward trend with clear spikes in clicks and impressions in recent months
This chart proves how a focused and consistent SEO strategy helped this real estate business grow its online visibility and get real results from Google.
Local Plumbing Business (USA, Albany)
Get more organic traffic and service leads from Google
➝ Did a full technical SEO check and fixed on-page issues
➝ Found local keywords related to plumbing services
➝ Improved meta titles, descriptions, and page headings
➝ Wrote helpful blogs and service content
➝ Built strong local citations and backlinks
➝ Tracked progress using Google Search Console
➝ SEO work started in March 2024
➝ Got 114K total clicks and 4 million impressions in 16 months
➝ CTR improved to 2.8%, and average position reached 11.8
➝ Steady growth after mid-2024 with rising traffic
➝ Strong boost in the last few months with visible spikes in performance
This chart shows how simple but smart SEO helped this plumbing business grow fast and get strong results from Google search.
Local Handyman Business (USA, Los Angeles)
Drive qualified organic traffic to the website
➝ Technical SEO audit and on-page optimization
➝ Keyword research targeting local handyman services
➝ Optimized meta titles, descriptions, and heading structure
➝ Created high-quality service-based content and blogs
➝ Built high-authority local citations and backlinks
➝ Monitored performance using Google Search Console and analytics
➝ SEO efforts started around mid-June 2024 (marked in red)
➝ Clicks increased steadily from near-zero to over 1.84K total clicks
➝ Impressions grew from a few hundred to over 332K
➝ Notable growth in last quarter with visible spike in both impressions and clicks
➝ Improvement in average ranking position and CTR
This performance chart clearly shows the positive impact of consistent, data-driven SEO strategies over a 12-month period.
Local Flooring Installation Company (San Francisco, USA)
Bring in more calls and messages from Google search visitors
➝ Researched local keywords people often type into Google, like “best flooring installer in San Francisco”
➝ Created separate pages for each flooring service and added FAQs to answer common customer doubts
➝ Used structured data (local business schema) to help Google understand who they are and where they serve
➝ Wrote blog articles with flooring advice, cleaning tips, and product comparisons to build trust
➝ Submitted the business to top local directories like Yelp, Angi, Houzz, and others for local citations
➝ Built strong backlinks from relevant flooring and home improvement websites to increase domain authority
➝ Improved internal linking so that website visitors could easily move from one service to another
➝ Fixed site speed issues, mobile responsiveness, and other technical SEO problems during a complete website audit
➝ Monitored keyword performance, traffic trends, and user behavior using GA4 and Search Console
➝ Continued making content updates, tracking performance, and improving results month by month
➝ Also kept an eye on competitors to adjust the SEO strategy when needed
➝ We started the SEO work in March 2024
➝ Within just 3 months, the site got 43.5k clicks and over 1.12 million impressions from Google
➝ The click-through rate (CTR) improved to 3.9%, and the average ranking moved up to position 9.5
➝ From April 2024 onwards, the site began getting more and more organic traffic
➝ Both clicks and impressions showed strong growth, month after month
This steady growth clearly shows that with the right SEO strategy in place, even a small local flooring business can improve its presence on Google, reach more local customers, and turn that visibility into real, valuable leads and business growth.
Local Pest Control Company (UK-based – London)
Grow online reach and attract more local clients by improving search rankings without paid ads
➝ Started from scratch — the site had barely any traffic or SEO work done before
➝ Cleaned up the backend with a complete SEO and speed audit
➝ Did in-depth research on what customers in London are typing into Google
➝ Rewrote all service pages with helpful, easy-to-read content
➝ Created blog posts answering common pest control questions
➝ Built strong internal linking to connect all pages smartly
➝ Listed the company on local directories like Yelp, Yell, and Google Maps
➝ Earned backlinks from local partners, blogs, and UK pest forums
➝ Tracked growth using GSC and Analytics, adjusting strategy each month
➝ We kicked off the SEO work around mid-September 2023 (marked in green on the chart)
➝ The website started with almost no traffic, but grew to 8.62K+ total clicks
➝ Impressions soared, crossing over 410K as the site became more visible
➝ Traffic and engagement kept improving month after month
➝ We also saw noticeable gains in average keyword rankings and click-through rates
This performance chart clearly shows how a consistent SEO approach helped a small, local pest control company in London go from invisible to competitive. With the right strategy and patience, strong results always follow.
Local Roofing Contractor (Los Angeles, USA)
Rank higher in local search results and attract nearby roofing customers
➝ Conducted an in-depth SEO audit to identify and resolve technical issues like slow load time, broken links, and crawl depth problems
➝ Optimized Google Business Profile and added local service areas to increase map pack visibility
➝ Researched and implemented roofing-specific keywords tailored for Los Angeles and nearby cities
➝ Created optimized landing pages for each roofing service (e.g., roof repair, installation, emergency services)
➝ Developed educational content addressing roofing tips, seasonal maintenance, and FAQs to build topical authority
➝ Improved user experience by restructuring site navigation and improving mobile usability
➝ Created a content calendar and published regular blog updates with local event tie-ins and weather-related roofing tips
➝ Earned backlinks through partnerships with local suppliers, construction blogs, and neighborhood directories
➝ Monitored performance weekly and made on-page adjustments based on keyword movement and user behavior insights
➝ SEO campaign launched in early 2023
➝ Achieved 18.2K total clicks and 639K impressions within the campaign period
➝ Click-through rate (CTR) improved to 2.9%, with an average position of 11.3
➝ Noticeable and steady growth in organic traffic over the months
➝ Strong performance on competitive roofing-related keywords in the Los Angeles area
This case study highlights how a smart, hyper-local SEO strategy can help a roofing business stand out in a saturated market. With consistent effort and the right optimization techniques, local contractors can see real growth in search visibility, traffic, and service leads.