Client Type
Local Flooring Installation Company (San Francisco, USA)
Goal
Bring in more calls and messages from Google search visitors
Actions Taken
➝ Researched local keywords people often type into Google, like “best flooring installer in San Francisco”
➝ Created separate pages for each flooring service and added FAQs to answer common customer doubts
➝ Used structured data (local business schema) to help Google understand who they are and where they serve
➝ Wrote blog articles with flooring advice, cleaning tips, and product comparisons to build trust
➝ Submitted the business to top local directories like Yelp, Angi, Houzz, and others for local citations
➝ Built strong backlinks from relevant flooring and home improvement websites to increase domain authority
➝ Improved internal linking so that website visitors could easily move from one service to another
➝ Fixed site speed issues, mobile responsiveness, and other technical SEO problems during a complete website audit
➝ Monitored keyword performance, traffic trends, and user behavior using GA4 and Search Console
➝ Continued making content updates, tracking performance, and improving results month by month
➝ Also kept an eye on competitors to adjust the SEO strategy when needed
Results
➝ We started the SEO work in March 2024
➝ Within just 3 months, the site got 43.5k clicks and over 1.12 million impressions from Google
➝ The click-through rate (CTR) improved to 3.9%, and the average ranking moved up to position 9.5
➝ From April 2024 onwards, the site began getting more and more organic traffic
➝ Both clicks and impressions showed strong growth, month after month
This steady growth clearly shows that with the right SEO strategy in place, even a small local flooring business can improve its presence on Google, reach more local customers, and turn that visibility into real, valuable leads and business growth.
