If you own a handyman service, having a website is great. But just having a website is not enough. You need SEO friendly content so that people can find your site on Google and contact you for work.
In this article, we’ll explain how to write SEO-friendly content for your handyman service website — step by step, in simple words.
1. Know What People Are Searching For
Before you write anything, think like your customer.
Ask yourself:
- What will they type on Google?
- What kind of help are they looking for?
Common keywords might be:
- “local handyman near me”
- “best handyman for home repairs”
- “affordable handyman services in [city name]”
Tip: Use tools like Ubersuggest or Google Keyword Planner to find keywords with good search volume.
2. Use the Right Keywords in the Right Place
Once you know your keywords, use them naturally in:
- Page titles
- Headings (H1, H2, H3)
- First 100 words of the page
- Meta description
- Image file names and alt text
Example:
Title: Affordable Handyman Services in Houston
Heading: Why Choose Our Houston Handyman Services?
But don’t stuff too many keywords — it looks bad and can hurt your ranking.
3. Write for People First, Google Second
Your content should sound natural and helpful, not robotic.
Bad Example:
We offer handyman services. Our handyman services are cheap handyman services.
Good Example:
Looking for affordable handyman services in your area? We help with all kinds of home repairs, small fixes, and odd jobs — quickly and professionally.
Always write like you’re talking to a real person.
4. Answer Customer Questions Clearly
Think about common questions people ask, and answer them in your content.
Some examples:
- What kind of handyman jobs do you do?
- How much do you charge?
- Do you offer same-day service?
- Are you insured or certified?
Adding FAQs (Frequently Asked Questions) is also a great way to include helpful content and keywords.
5. Create Separate Pages for Each Service
Instead of putting everything on one page, create different pages for different services.
Example:
- /plumbing-repair
- /furniture-assembly
- /door-repair
- /painting-service
This helps Google understand your services better and rank you for specific searches.
6. Add Local Content
Since handyman work is usually local, mention your city or area naturally in your content.
Example:
We offer handyman services in Dallas, Fort Worth, and nearby areas.
Also mention:
- Your zip code
- Nearby neighborhoods
- Local landmarks (schools, malls, etc.)
Local content helps with Local SEO.
7. Keep Sentences Short and Simple
Use short sentences. Avoid big or technical words. Make it easy to read — even for someone who’s not good at English.
Example:
We fix broken doors, leaking taps, and wall cracks.
Simple, clear language = better user experience.
8. Add Strong Calls-to-Action (CTAs)
After giving information, tell the visitor what to do next.
Examples of CTAs:
- Call us now for a free quote
- Book your handyman today
- Get fast and reliable home repairs
Put CTAs at the top, middle, and end of your pages.
9. Keep Your Content Updated
Google likes fresh content. If your prices, services, or phone number change, update your site quickly.
Also, add blog posts like:
- “5 Signs You Need a Handyman”
- “Top Home Repairs to Do Before Selling Your House”
Fresh content = better rankings.
Conclusion
Writing SEO-friendly content for your handyman website is not hard. You just need to:
- Use the right keywords
- Write helpful, simple content
- Focus on your local area
- Make each service clear
With these tips, your website can get more traffic and bring in more handyman jobs.
Need help writing SEO content for your handyman website?
Let our expert writers at Global Rank Web create high-ranking content for you.
👉 Get in touch today