Are you a handyman trying to get more customers online in 2025? You’re in the right place. With more people searching for local services on Google, SEO (Search Engine Optimization) has become super important for handyman businesses.
Here are the top 7 SEO tips that can help your handyman service rank higher on Google and bring in more leads.
1. Focus on Local SEO
Most of your customers are searching for handyman services near their home. That’s why local SEO is the key.
What to do:
- Create or claim your Google Business Profile.
- Add your business name, address, phone number (NAP), and business hours.
- Use local keywords like “handyman in [your city]”.
Example: If you’re in Austin, use keywords like “handyman services in Austin” or “local handyman Austin TX”.
2. Use the Right Keywords
Think about what your customers type on Google. These words are called keywords.
What to do:
- Use free tools like Google Keyword Planner or Ubersuggest.
- Find keywords like:
- “affordable handyman near me”
- “emergency home repair services”
- “best handyman for small jobs”
- “affordable handyman near me”
Place these keywords in your:
- Page titles
- Headings
- Website content
- Image alt tags
3. Create a Mobile-Friendly Website
In 2025, more than 70% of people use their phones to search for local services. If your website is not mobile-friendly, they’ll leave fast.
What to do:
- Use a mobile-responsive WordPress theme like Astra.
- Test your website on different devices.
- Make sure it loads fast and looks clean on phones and tablets.
4. Add Service Area Pages
If you serve more than one city or neighborhood, create a separate page for each area.
Example:
- /handyman-services-austin
- /handyman-services-round-rock
Why it helps: Google will show your pages in search results when people look for a handyman in that specific area.
5. Collect and Display Customer Reviews
Google loves real reviews, and so do your potential customers.
What to do:
- Ask happy clients to leave a review on your Google profile.
- Show these reviews on your website homepage or service pages.
- Reply to all reviews, even the negative ones.
More reviews = More trust + Better rankings
6. Start a Blog with Helpful Tips
Blogging helps Google understand that your website is active and helpful.
What to do:
- Write simple blog posts like:
- “Top 5 DIY Fixes Before Calling a Handyman”
- “How to Choose a Reliable Handyman in 2025”
- “Top 5 DIY Fixes Before Calling a Handyman”
- Use local keywords in your blogs.
- Post at least once a month.
Blogging = More keywords + More website traffic
7. Get Quality Backlinks
A backlink is when another website links to yours. It tells Google that your site is trusted.
What to do:
- Get listed on local directories (Yelp, Angi, Thumbtack).
- Ask local bloggers or real estate agents to mention your service.
- Share your blog posts on social media.
More backlinks = Higher Google rankings
Final Thoughts
In 2025, being online isn’t enough — your handyman business needs to be found. By following these 7 simple SEO tips, you’ll have a better chance to rank higher on Google, attract more local clients, and grow your business.
Start small, stay consistent, and let SEO do the hard work for you.
Need help with SEO for your handyman business?
Let our experts at Global Rank Web help you dominate local search.
👉 Contact us today